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ochGotNews 0.2.2
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Marketers in a content-driven landscape are responsible for producing huge amounts of content, day in and day out. But most of us don’t have the time, staff, or budget to publish enough great (or even good) content. We do the best we can, but it’s often impossible to stay ahead of the demand.

Adding content curation to your content marketing mix delivers the following benefits:

  • Improves Search Engine Optimization: Curated content becomes additional indexable pages that provide more doorways into your site via search engines.
  • Establishes Credibility as a Thought Leader: Curated content from high quality third party sources helps you develop go-to web resources that improve your credibility and trustworthiness as an impartial authority on your topic.
  • Supports Lead Generation: Curated content drives incremental site visits that increases the potential for landing quality leads.
  • Streamlines Lead Nurturing: Curated content is easily repurposed via newsletters, emails, and other channels to make lead nurturing simple and consistent.
  • Complements Social Media & Blogging: Curated content supplements your social media publishing schedule and helps facilitate social media conversations—not only with prospects and customers, but also with peers.
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